THE PROJECT EU PEPPERLAND

EU Pepperland is a three-year EU-funded campaign that aims to promote premium European peppers in Germany and France.

Through EU Pepperland, consumers in France and Germany will be informed about the benefits of daily fresh vegetable consumption, addressing low consumption rates and promoting healthier dietary habits. By emphasizing the superior quality and safety of European vegetables, particularly peppers, the campaign aims to increase consumer awareness and demand while supporting the sustainability goals of the EU’s agricultural sector. Through strategic promotion and informational activities, EU Pepperland seeks to empower consumers to make informed, sustainable food choices and contribute to the economic and environmental sustainability of European agriculture.

Through a variety of targeted activities, including technological advancements, printed materials, participation in trade fairs, and press events, EU Pepperland intends to foster a deeper appreciation and preference for European peppers among consumers in key European markets.

Stay tuned for updates on how EU Pepperland plans to enrich your culinary experience with vibrant, flavorful European peppers!